I am a Senior Lecturer in Cognitive Linguistics at Northumbria University. My research addresses
cognitive and naturalistic dimensions of language, manipulation and ideology. It falls into two principal programmes.
In the first, I advocate
a Cognitive Linguistic Approach to Critical Discourse Analysis. The aim of this approach is to demonstrate,
inside a systematic framework, the conceptual import and ideological effects of various linguistic (lexical and grammatical)
constructions found in political and media texts.
In the second, drawing on insights from Critical Discourse Analysis and Evolutionary Psychology,
I am interested in explaining the rhetorical effectiveness of certain argument structures, again found in political and media
discourse, in terms of evolved heuristics and biases in social cogntion.
I have discussed these models primarily in the context of anti-immigration discourse. However,
I am currently exploring the efficacy of the Cognitive Linguistic Approach in analysing representations of violence in press
reports of political protests.
Other areas of interest include cognitive lexical semantics, cognitive pragmatics, corpus linguistics, and evolutionary